Facebook will interconnect WhatsApp, Instagram and Messenger

    Facebook will interconnect WhatsApp, Instagram and Messenger

    According to New York Times reports, the three services will continue to exist separately but integration within the same technical architecture will create bridges at different levels.

    It is impossible today to be on Facebook and to exchange from Messenger with an interlocutor who uses WhatsApp. This will change, among other things, the integration of technical infrastructure of the three platforms of the social network, decided by Mark Zuckerberg a few months ago, according to information revealed by the New York Times. "We're looking for ways to facilitate communication with your friends and family via networks," Facebook said daily. The project would be at a very preliminary stage, but Mark Zuckerberg would like to see it completed by early 2020. There is still "a lot of discussion and debate" about how the system will work, added Facebook.

    By allowing its users to exchange messages between its different platforms, Facebook hopes to keep them longer in its lap. In 2018, the number of users of Facebook has capped in the United States, see back in Europe and the youngest is turning away. In some geographic areas like India or South America, WhatsApp is far more popular than Facebook. In front, Google claimed last October 1.5 million users of its Gmail. And Apple boasted last year to equip 1.3 billion devices in the world, much of which is likely to trade on iMessage, its own messaging platform.

    Another advantage of a closer integration for Facebook: to offer more effective advertising services. As popular as they are, the applications Messenger and WhatsApp are struggling for the moment to be monetized. This is not the case for Instagram, Facebook's real growth engine, thanks to very effective advertising products.

    This move, wanted by Mark Zuckerberg, created a certain discomfort internally and caused several departures. Last May, Jan Koum, the second co-founder of WhatsApp, slammed the door a few months after Brian Acton left. In September, those of Instagram followed suit. When buying these two services, Mark Zuckerberg had promised that Instagram and WhatsApp would retain some independence. The situation has changed.

    The task is of magnitude and the technical difficulties to overcome, many. Thousands of developers will have to reconfigure how WhatsApp, Facebook Messenger, and Instagram - three independently created platforms - work at the deepest level. If WhatsApp is already an end-to-end encrypted messaging, this is not the case for the other two applications. According to New York Times sources, Mark Zuckerberg would like this encryption to become the standard. Users' messages would, therefore, become inaccessible to those who do not have a decryption key, in this case, the sender and recipient.

    Integration also raises questions about the exchange of data and the conditions for complying with the European Data Protection Regulation (GDPR). In May 2017, Europe had fined Facebook $ 110 million for changing its privacy policy by linking WhatsApp users' phone numbers to Facebook's user profiles. she promised during the redemption that she would not be able to reliably establish automated matching between Facebook and WhatsApp user accounts.
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